The Cover August ’17 – Eku Edewor

Share This Post!

She was so playful, free-spirited and having fun throughout her interview session. Actress and TV personality, Eku Edewor is definitely more than you think. The first thing you would notice about her is the fact that she is comfortable with herself. With her complexion, it’s normal that she gets a lot of stares often, hence her obsession with beauty products. But, here she is in the Accelerate studio telling us she is now so comfortable with her skin and doesn’t care about its flaws anymore – you go girl!

She is a new mom, so naturally, she came in wearing flats, noting that she definitely appreciates flats more than heels now and she will be the first to tell new moms to buy products with natural ingredients for their babies – the less chemical the better.

Eku also dished on her new beauty product, the Aurum Elixir, which performs just about all the beauty functions every lady – and guy- needs. It was definitely fun hanging out with Eku Edewor, with her laughs, jokes and truths.

Check out Eku’s behind-the-scenes below:

From The Cover: The 20 Most Influential Women Of 2017!

Excerpts

Describe the ‘Eku look’

I would say that my style is more of an eclectic elegance or exciting classic. It is sort of a contradiction because I like out-of-the-box pieces but I don’t like to be too trendy, I still try to look classic and I prefer to look quite clean in some ways. Even if the top might have a lot of drama, I like to anchor the look always so that it looks wearable. My look isn’t like a Rihanna kind of outfit, because I don’t commit all the way like she does most times. I think I have sometimes but it is not a consistent look. My day to day is crazy cool, I guess.

How has motherhood changed your style?

I definitely have an appreciation for flats now even though I was never really a heels-person. I wore heels to work, now I am always trying to incorporate ways that I can wear a lower heel or just more comfortable shoes but maybe when my baby is a little older and a lot more independent, (I’ll ditch the flats again). Maybe it’s because I am carrying her all the time and I always want her with me, I discovered that it is safer to be closer to the ground.

From The Cover: The New Cool – Designers Shaping Today’s Fashion

When did your obsession with beauty start?

I have always been into beauty because of my mom; she is a product junkie. I remember just loving all her creams and perfumes and any sort of product she has on her vanity table. So when I started getting acne, that’s when I started researching a lot more into beauty products and how effective they could be. I have gone through so many stages, I have tried whole lines of products, I have tried so many brands trying to get my skin into perfection. It took me a long time to realise that I wasn’t going to get that flawless perfect skin that some people have. It didn’t mean that my skin wasn’t perfect, it was just different. I think you have to accept your skin type and just make it the best that it can be. Now, even if I have the odd zits, I am not even bothered but there was a time I was definitely spending all my money buying products trying to correct my skin.

From The Cover: Wild Things- How To Dress Like A Really Sexy Nigerian Woman

Advice for new mothers on baby products?

Any product that I use, I read reviews, first of all just to make sure that nobody is selling me a dud. I learn about the ingredients on the bottle. I think for babies, it is better to always go as natural as possible. That doesn’t mean that those brands that you look at the back of the bottle and don’t understand the ingredients aren’t natural, because that might just be the technical name for the natural product. I think I used to get confused about that and be like ‘uh, shouldn’t it just be coconut oil, full stop?’ There are pretty great products for babies, I use Mustela, which I chose particularly because of the smell. I found it in a pharmacy in London, it was the nicest smelling product, it smells like a baby if you know what I mean. I was like this is a baby smell, I even had to buy the perfume for my daughter because it was a baby’s smell in a bottle.

What is one beauty item you can’t live without?

I can’t do without my Narganics 24 carat gold beauty elixir. Narganics collaborated with me to create Aurum oil and it is a skin saver because it is multi functional. I use it as a Primer, a moisturiser, a day oil. I add it to my body cream to give anti-oxidant properties to my body cream. So it is definitely a can’t-live-without. I carry it everywhere with me. It was in my bag today, I used it just before the makeup artist did my look. It is just charged with really powerful healing oils and anti-ageing oils. It is my favourite product at the moment. The gold just gives you this inner radiance – I just love to glow. I love to have a greasy face; and I don’t mean greasy bad, but just that glow like ‘she just looks dewy’.

Quick Fire Questions

Smoky Eye or Bold Lip

  • Bold Lip

Ready to wear or Couture?

  • ready to wear

Braids or Fro?

  • a fro

Thigh high boots or Stilettos?

  • Thigh high boots

That was absolute pleasure! View more hotness in the gallery above!

Share This Post!