By Ugochi Obiajunwa
Sanusi Lagos is a contemporary streetwear brand with a womenswear diffusion line that’s pushing the urban culture forward in Africa.
The brand’s creative director is celebrity stylist and designer Seyi Sanusi.
The brand came into existence in October 2013 and ever since then, it has gained great recognition and popularity from a long list of A-list celebrities and influencers in the music and fashion scene across Africa. The brand was formed to bridge the gap for affordable and high quality sports-luxe inspired clothing in Africa and the rest of the world.
According to Seyi the brand’s creative director, “We just released our new capsule collection tagged “Against All Odds” via a new lookbook shot entirely in Lagos, Nigeria. The capsule release features signature pieces like windbreakers with utility exerts, tracksuits, hoodies, sweatpants, shorts, bomber jackets, biker jackets, trucker jackets.
“To further solidify the “Pushas Movement” we implemented a few embroidery and print details highlighted by athletic-inspired staples and monochrome aesthetics finessed with premium materials and detailing, all these and more have been seamlessly integrated into the lineup, the full range is now available for purchase via our online store www.sanusilagos.com and select stockist stores across the globe.
“We hope that the achievements and success stories gathered from this new capsule collection will continuously pave way for the culture, the youths and young creatives out there letting them know that their dreams are valid, long as they keep pushin’ through life’s challenges.”
See more of the lookbook in the slides above
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