By Ugochi Obiajunwa
Prelim is an African inspired fashion label inspired by the Afrobeats culture that is currently arising in the London music scene. Prelim Clothing is always color driven with eye catching prints.
This collection, themed KAYA, was inspired by the great South African Ndebele artist, Esther Mahlangu, including the cultures and traditions taught by her Zimbabwean grandmother, coupled with her experiences living in the inner city of London.
Fashion designer, Preline Martha began to create the follow-up to her highly anticipated second collection, in her most personalised and intimate collection to date.
According to Preline, the brand’s creative director, “KAYA, is the perfect fusion of my Ndebele childhood mixed with my experiences and influences living in London now. It’s a reflection of my culture combined with my present day life celebrated through bold lines and fabric prints. I wanted to create a collection that embodied my African heritage but also represented modern day fashion, allowing the pieces to be complemented by an array of styles from vintage to punk fashion. This collection is for the woman who loves prints and is not afraid of colour.”
The collection features a 17-piece assortment of high energy ready to wear looks from dresses, jumpsuits, body and swimsuits to kimonos, mini bomber coats and wrap jackets; the KAYA collection explores a spectrum of tones through dark autumn hues to colourful summery prints using custom made opulent fabrics and patterns.
The KAYA collection is available at www.prelim.co.uk and is now housed by the Kach Me If You Can Showroom in New York created by American-Nigerian celebrity wardrobe stylist Kanayo Ebi.
Check out the colourful prints in the slides above