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Pharrell has made it his constant goal to be remembered in the music industry, now we can almost say the same for his newly released Adidas originals. We know he knows how to pour out the lyrics but apparently, he can do the same for designs because he designed it himself. We always like when celebrity names and faces are not just used to promote brands, but are actually part of the designing process.

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Why we love Pharrell’s new shoes

If you are a frequent and long-distance walker, the shoes have an energy returning white boost that is midsole. They are also unisex, so anyone can rock these shoes if you don’t want to use it solely for exercising. It also has a newly designed lace system through the cage of the stabilizer that creates maximum freedom and support when needed.

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He designed the shoes to represent humanity itself. The human race is connected and Pharrell’s choice of the yellow colour represents his vision to show that connection through love, passion, and colour. The words ‘human race’ boldly printed across the forefoot is a daring visual choice by the designer. Thinking about this metaphorically, every human being is in a race in this world called life. We might actually get a good pair of shoes while we are at it.

Hu = Human Being, Human Race, Human Kind, Human Species

The release is furnished with two sets of laces and an insole with a graphic designed by Pharrell. The human race philosophy behind the design is heart-warming, however, I am sure the philosophy would not pay for a pair. The shoes are of limited number and most people are going to have to buy it through an auction. I guess that outdoes humanity. Whether or not you like the bold colour or massive typography, these summer release is the best and most definition of the time of the year. The end result looks perfect. Congratulations on the new release Pharrell.

Written by Nkem Ikeh

Image source: afashionfriend.co.za

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