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Pepsi has decided to pull its controversial protest-themed ad featuring Kendall Jenner following global criticism and outcry.

kendall-jenner-pepsiIn the ad titled Live for Now Moments Anthem, Jenner was portrayed as having a photo shoot, which she immediately abandons when she noticed a protest in the streets outside. She joins the protest and was later observed offering a police officer a can of Pepsi which he accepts with a smile, as a means to build a better relationship between the officers and protesters.

Although Pepsi initially defended the ad, the brand seems to have succumbed, as the ad is now being pulled down.

A Pepsi spokesperson was reported to have explained the rationale behind the ad, saying:

The creative showcases a moment of unity, and a point where multiple story lines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live for Now,’ in an exploration of what that truly means; to live life unbounded, unfiltered, and uninhibited.”

Kendall Jenner

But the brand has come out to apologise for the global outcry against their ad.

Pepsi said in a statement: “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.”

 

Meanwhile, the Pepsi ad has been viewed at least 3,158,825 times on youtube.

Watch it here

Written By Damilola Faustino

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