By Eromosele Patrick Eidusi
Nina Garcia is a familiar face: she’s been a Judge on Project Runway for the show’s 16 seasons, she’s written four best-selling books on style, she’s a staple in fashion week street style galleries, and of course, she is a driving force as Fashion director of ELLE, and most recently, Creative Director of Marie Claire.
Now, Garcia is taking a new role that will again make her a fundamental part of the brand: editor-in-chief of ELLE.
“As an original disruptor, ELLE has always been a leading force, joining Marie Clarie in 2008. It’s a fearless brand that embraces changes and new ideas. It’s for independent, smart and energetic women who love fashion and are hungry for discovery. I love that it embodies the qualities that are most relevant today: it’s democratic innovative and inclusive,” says Garcia.
Garcia succeeds Robbie Myers, who helmed the magazine for 17years and helped position ELLE as an authority on Fashion, culture, and Politics. In her role as editor-in-chief, Garcia plans to build on the brand’s core identity as a leading voice in the industry.
“When I was the fashion director of ELLE, I got to see the magazine be first-to-market in profound ways,” says Garcia. “It was the first to have a fashion TV show, the first to make front-of-book fashion pages interesting, and the first to really focus on ‘personal style’. It’s always been a pioneering brand that sets new standards for the industry.
“My Vision is to resurface those elements of its DNA and to position it at the forefront of fashion, beauty, technology, and culture. I look forward to creating stories that are as thought provoking as they are beautiful.”
“At a time of great change in the industry, the brands rising to the top are the rule-breakers,” she says. “It is not enough to merely chronicle the times we’re in: the pages of the magazine and the content on all of the brand’s extensions must be strong enough to play a part in creating the trends. Every story should be extraordinary, full of life and take a stance.”
“Nina is the ultimate ELLE woman – her life is incredibly full, she’s curious about everything and she’s passionate about Fashion, beauty, technology, art, travel, the environment, women’s issues and the ways that they all intersect,” says Joanna Coles, Hearst Magazines’ Chief Content Officer. “She understands that multi platform world and embraced it early on, becoming one of fashion’s first social media influencers with the largest following of any editor-in-chief. Nina is a force of personality, and she’ll bring her energy, her unique sensibility and style to ELLE, a brand she knows so well.”
Garcia’s first day at ELLE is September 18.
Photo credit: Mark Abrahams