Technically, the National Broadcasting Commission (NBC) did not ban the songs of artistes Davido, Olamide and 9ice, but they expect the media houses to not air them.
Here’s the gist.
You know how the media has been replete with stories about Olamide’s ‘Wo’ and ‘Wavy Level’, Davido’s ‘Fall’ and ‘If’ remix, as well as 9ice’s ‘Living Things’ being banned by the NBC, well, the Commission has said they don’t really have time to be listening to these songs, not to mention banning them.
But, they expect the media houses to be better gatekeepers, in terms of the kind of content they allow to air from their stations.
However, in a swift reaction to the news, the Director of broadcast monitoring of NBC, Idachaba Armstrong, has said in a new interview, that the ban notice on ‘Wo’ and ‘Wavy Level’ by Olamide, ‘Fall’ by Davido and ‘Living Things’ by 9ice did not emanate from the commission.
He said: “First of all, NBC is a commission, not a corporation. Nobody at NBC issued a statement to the effect. We can’t be issuing a statement on every album released in his country. The broadcaster has the responsibility to do the needful. NBC does not ban songs, we don’t have any business with the artists. It is left for NBC to tell stations to ensure the songs and videos are fit for broadcast before putting them on air. It is the responsibility of broadcasters to ensure they don’t come on air. They are supposed to do what is called gate-keeping and they should have editorial control over their content but broadcasters now carelessly air songs without exercising that editorial discretion. They abdicate that responsibility and then expect us to start chasing them. ‘The songs are actually offensive.”
Idachaba added that: “I have reliably gathered that some of those songs are actually offensive, regarding the lyrics. Some of these songs are for clubs. These stations that should practice self-regulation are lazy and unprofessional in their conduct.”
The NBC official said broadcast stations that air offensive songs would be fined by the commission.
“We will impose the necessary sanctions on the stations. If the stations contravene any of the broadcast code, they will be fined. Once NBC picks it up, we call the stations to order and impose the necessary fine. First, we caution you, then impose a fine afterward, which can be between 50-100k. But if they are recalcitrant, it can rise to 500k,” he said.