KYLIE JENNER BECOMES FACE OF THE NEW BALMAIN X BEATS COLLAB

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Written by Eromosele Patrick Eidusi

While collaborations mostly bring together two fashion brands, sometimes they can cross industries too. Launching today is one of those collaborations, pairing Parisian fashion house Balmain with Dr Dre’s audio giant, Beats.

Like most, creative director Olivier Rousteing is a huge fan of music and takes a lot of inspiration from it when designing.

He sees fashion and music as inseparable and as he boldly puts it, “the best of music can only be paired with the best in design.” The perfect match then.

The headphones are available in two styles; in Khaki or gold, and each comes with a matching coloured Balmain plaque adorned case.

For the campaign, Rousteing has enlisted Balmain Army member Kylie Jenner as the star and face of the collection.

Kylie appears in a jungle setting in a skintight green dress from the SS 17 collection and a gold pair of the headphones. Fashion fans will remember that the catwalk for the same collection resembled a jungle too.

And if that were not enough to entice you, Rousteing has also released a Playlist with Apple alongside the launch that features hits by those you might expect –Britney, Rihanna and J-Lo.

Of course, Balmain is not the first fashion brand to branch out into musical accessories.

Dolce & Gabbana released its own version for it’s A/W 15 Colllection. You will probably be more familiar with Rihanna’s pair, gold and Jewel-encrusted they doubled up as a crown. Don’t worry though, you won’t have to fork out £5,500 for the Balmain pair as price starts at around £200.

On the collaboration, Kylie Jenner said:

“Music means so much to me. I can put on a song and just escape. I think a lot of people can relate to that feeling. No matter what you’re going through. When you put on a song that you love, and that you just connect with, it can change your whole mood and just lift you up, even if it’s for a few minutes. I love that escape music gives us.”

Photo Credit: Balmain x Beats by Dre

Slide through the gallery above for more photos.

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