HEINEKENLFDW 2017: EVENT CONTINUES WITH SHF X NEPC WORLDWIDE TRADESHOWS

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By Eromosele Patrick Eidusi

Tradeshow season is upon us as we officially countdown to Heineken Lagos Fashion and Design Week 2017.

This season’s trade shows are sponsored by the Nigerian Export Promotion council (NEPC) In Collaboration with Style House Files.

Armed with the vision to make the world a market place for Nigerian non-oil products, NEPC’s mission is to spearhead the diversification of Nigerian economy by expanding and increasing non-oil exports for sustainable and inclusive economic growth with an overall strategy to diversify the productive base of the economy away from oil.

Speaking on the trade shows, Executive Director NEPC, Segun Awolowo said, “The trade shows are in perfect alignment with our vision for the Nigerian economy, directly providing opportunities for export of business within the Nigerian Fashion industry. Our presence in these tradeshow is necessary to foster a private sector-driven economy through market oriented products development”.

Speaking on the partnership, Founder, Style House Files (the conveners of HLFDW), Omoyemi Akerele states: “At the helm of SHF is the goal to contribute to the advancement of the Nigerian and African Fashion industry through skills acquisition, and at this juncture, access to markets. Through these tradeshow, our indigenous brands make valuable connections that provide access to showrooms, retailers, buyers and editors across the world.”

This season started off with WWDMAGIC in Las Vegas. WWDMAGIC brought the largest selection of women’s apparel and accessories in the industry. This global showcase is a must-see destination for buyers looking for the latest in women’s, accessories and junior’s fashion, from August 13th to 16th.

Booth #75726, welcomed Nigerian brands such as Belois Couture, Kiki Kamanu, Aimas and Divine Endowments who showcased various African and contemporary pieces to a worldwide audience in Las Vegas Convention Centre, Las Vegas, Nevada. The sourcing side included brands such as Ruff and Tumble, OSC Signature, Crown Natures and Tiskies, which was in partnership with the USAid West African Trade and Investment Hub.

The next stop is the Pitti SUPER in Milan, Italy from September 23 – September 25. A Pitti Immagine project devoted to women’s pret-a-porter and accessories. Its focus is product innovation, and new outlooks in accessories bringing together established Italian designers and welcome foreign talents and stage eye-opening events. Showcasing African designers include: AAKS (Ghana), Gozel Green (Nigeria), Grey (Nigeria), and Loza Maleombho (Ivory Coast).

Previous Pitti Immagine outings have resulted in Jewel by Lisa’s product being carried on Moda Operandi and MyTheresa.com. The label also collaborated with L’Oreal to debut a lipstick and nail polish, as well as  Lanre Da Silva Ajayi’s  s/s 2013 collection being stocked at the famous Spiga2 concept store owned by Dolce & Gabanna. She is the first African designer to be selected to stock her pieces at the store.

Finally, Gozel Green and Onalaja head to Tranoi in Paris for the final trade show before the main HLFDW event in Lagos.

The events take place from September 29 – October 2. Four times a year during Paris Fashion Week, The TRANOI fashion trade show, takes place in prestigious venues, establishing a relationship between creativity and business.

TRANOI, which means “between us” in Italian, is an artistic designer as well as contemporary and leading brand, and puts them in the hand of more than a commercial gathering. TRANOI features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion.

To keep up to date with the tradeshows, stick with Accelerate TV Fashion

Heineken Lagos Fashion and Design week will begin from October 25th through 28th

For more information on HLFDW, please visit www.lagosfashionanddesignweek.com

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