Share This Post!

By Eromosele Patrick Eidusi

Looks like Gucci’s famous fluffy loafers will be getting a tweak next season. The Italian mega-brand has just announced that from Spring/summer 2018, it will be phasing out fur from its collections across the board.

Gucci

The announcement came via Gucci CEO, Marco Bizzarri at the 2017 Kering Talk at the London College of Fashion. “We’ve been talking about it, Alessandro (Michele) and I, for a few months. Technology is now available that means you don’t need to use fur,” Bizzaeei told British Vogue. “The alternatives are luxurious. There is just no need.”

http://www.gq-magazine.co.uk/shows/autumnwinter-2017-menswear/gucci/collection

According to the Business of Fashion, Bizzarri said that fur products – including mink, coyote, raccoon dog, fox, rabbit, and Karakul (aka astrakhan) and all other animal species bred or caught for fur – will be replaced with faux-fur, wool and new fabric alternatives.

By Joining the Fur Free Alliance, Gucci follows in the footsteps of other big name brands who have vowed not to use animal furs in their collections, such as Armani, Calvin Klein (since 1994) and Ralph Lauren, as well as retailer Yoox Net-A-Porter, who also announced earlier this year that they would comply with Fur Free Alliance’s standards (which permit the use of shearling).

The decision was made by Bizzarri alongside Gucci’s creative director Alessandro Michele. “Fashion has always been about trends and emotions and anticipating the wishes and desires of consumers,” he said.

Furthermore, Bizzarri said in the Kering Talk that he hoped Gucci’s decision to go fur-free would encourage other designer brands to also consider going fur-free. “Gucci is so visible, so well-known,” he told American Vogue, “we need to use that in a positive way.”

Source: GQ

Comments are visible after approval

Share This Post!