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Written by Eromosele Patrick Eidusi
Gap celebrates the white tee with the launch of its new campaign, called ‘Bridging the Gap’.
The advertisements were made with creative direction by British Vogue editor-in-chief Edward Enninful.
The diverse campaign stars a bevy of models and actresses including Alex Wek, Priyanka Chopa, Jasmine Sanders, Yara Shahidi, Christine Brinkley, Lineisy Montero, Fernanda Ly, Maria Borges, Ellen Rosa and Adwoa Aboah.
Each Lady wears a simple white tee paired with blue jeans in the studio snaps.
“I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirts that allows you to be yourself,” says Enninful, “growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
See photos of GAP ‘BRIDGING THE GAP ‘2017 CAMPAIGN in the slides above.