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Emerging fashion brand, Fruché, has released its Spring/Summer 2016 collection tagged ‘Venusians’, which was debuted at Lagos Fashion and Design Week 2016.
Speaking about the inspiration behind the collection, Frank Aghuno who is the brand’s creative director says:
“The idea of naming the collection Venusians comes from John Gray’s — ‘Men Are From Mars, Women Are From Venus’. In science fiction and ufology, a Venusian is a native inhabitant of the planet Venus. Many science fiction writers have imagined what extraterrestrial life on Venus might be like. We imagine a world dominated by women.”
For Spring/Summer 2017, Fruché focuses on feminism.
“We were very much inspired by this quote from Chimamanda Ngozi Adichie – ‘Gender as it functions today is a grave injustice. I would like today, to ask that we begin to dream about and plan for a different world. A fairer world.’ Fruché is trying to communicate the idea of a new generation of African women. This lookbook is a glimpse of our version of Venus, which consists of strong, powerful and confident women,” Fruché said.
The brand used Aso-Oke (hand woven fabric) to create workwear inspired pieces like an aso–oke version of a power suit which usually signifies authority in a professional and political environment traditionally dominated by men.
They fringed silk and cotton aso–oke by hand is used to create two variations of fringe and also incorporated denim, which was originally designed for male workers and was generic among cowboys and miners.
Other workwear inspirations found in the collection include: white shirts, pin stripes and collars.
Nigerian artist Fred Aghuno of Dricky Stickman hand painted words and symbols on T-shirts, shirts, jeans and dresses. Dricky also painted the look book backdrop which depicts the brand’s quirky version of Venus.
The collection features short and midi lengths, asymmetry, thigh high slits, plunging necklines, structured sleeves, cutouts and strong silhouettes. They infused spring like colours of monochrome, palette and primary colours.
Fabrics used in the collection includes vinyl leather, cotton, crepe, sequins, denim, aso–oke and hand beaded french lace.
Check out the collection in the slides above.
Written By Ugochi Obiajunwa