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By Oluwatobi Opusunju

Nigerian singer, Emma Nyra has blamed the increasing rate of songs without content on music fans who only appreciate danceable songs which most times lack relatable content.

The former MMMG singer said this in an interview, that music consumers need to start showing more love and attention for music with content to change the narratives and not have everybody doing the same thing just for sake of dance.

She said “[In] our industry, releasing songs with content has proven that our target market likes to dance. And that’s why you see some of the artistes in Nigeria release ‘gben gben to de gben gben’ because that’s where the money is.

“If you want artistes to change what they are releasing, our consumers also need to appreciate when artistes do R&B and songs that have meaning. So if you celebrate more musicians that have more content, the content would change. Music goes around in a trend and right now, we have a trend of dance music and until that stops reigning, content is just going to be how it is,” she concluded.

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