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The England Cricket Association have received a backlash from fans after the unveiling of their new shirt design and colours done by new partners New Balance.

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In connection with the advertising campaign, every member of the English cricket team signed a letter informally addressed to the next player to make his Test debut for England.

However, the fans have frowned at the campaign, calling it a ‘sad marketing failure’ and the design a big flop.

The New balance deal will see the firm cough up more than $3.48m annually in what is believed to be a five-year deal.

Written by Chineze Ogugua

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