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By Oluwatoyin Adeleye

Herbert Wigwe at Bloomberg“The more we share stories and the more people get to know about us, the better and stronger we will be and people will have a balanced view of the continent,” Herbert Wigwe.

MD/CEO of Access Bank Plc, Herbert Wigwe is all for improving the African narrative through the eyes of the media.

Speaking on ‘Africa #NoFilter’ at the 2017 edition of the Bloomberg Africa Business Media Innovators, Wigwe encourages Africans to support the youths and make efforts to change the African narrative, whether they are resident in the continent or in diaspora.

The event held from 12-14 November at the Kempinski Hotel Gold Coast City Accra, Ghana.

He said: “I am extremely happy to be part of this Africa #NoFilter where we are all going to work together to change the narrative of Africa. It does not matter how hard you work, if you don’t control the media, the media remains the most powerful force to share this.”

The CEO notes that the Aspire Coronation Trust is one of the ways by which Access Bank Plc strives to support the need to change the AFrican narrative.

Bloomberg

“This is a foundation which we support, a grant making foundation which is partnering with Ford Foundation, as far as this initiative is concerned. Access bank is putting its full weight behind it, because we believe that it is a worthy cause that we must all pursue as Africans to start to change this narrative and of course, not just those within the continent, but also those in diaspora,” he said.

Africa Business Media Innovators (ABMI) 2017 is a three-day gathering hosted by Matt Winkler, Co-Founder & Editor Emeritus, Bloomberg News, and Justin Smith, CEO of Bloomberg Media. Focused on Africa, but with a global perspective, ABMI17 explores how best to maintain a flourishing media sector and how business and financial journalism can best contribute to sustainable development on the African continent.

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