BEYONCE FEATURES LAVERNE COX IN NEW IVY PARK CAMPAIGN

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By Eromosele Patrick Eidusi

Laverne Cox appears alongside model Grace Bol and Beyonce’s 60 –year-old choreographer Karen McDonald as the new face of the Autumn/Winter Ivy Park Campaign.

The line was launched last year and its made up of logo-emblazoned sportswear and currently in its fourth season.

Talking about her choice for the cast, Beyonce says “The message for this campaign is to celebrate everyone’s uniqueness. True beauty and power are born out strength of Character and defined from the inside out. There is no standard of beauty.”

Watch the campaign video below.

Check her photos in the slides above.

Photo credit: People magazine

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